Mission & Values. What we want to become...

Updated: Oct 25, 2020

Hello dear customers, visitors, curious, eeh… everyone!

We are quite late on that, but being on top of everything or as my Irish friends say on the ball isn’t that easy and we appreciate how understanding people have been with us, as we had just started this off a month ago.

Veganism has taught us so much, from kindness for animals to respect for our planet and to the mankind. When we decided to start up this business many things were put into consideration and one of the most important things was creating awareness of a better healthy lifestyle and eco-consciousness through our products.

“Mission & Values...” Wow, those two words sound so serious! However, for us they are honestly quite simple and, most importantly, genuine!

Let’s start with our values! These are very subjective, of course. I mean, everyone has their own values and their own principles and we’re no different - in fact, ours are greatly influenced by humanism and veganism.

That being said, our values lie in:

  • Equality - no one should be defined by their colour, race or culture;

  • Fair world - all racism and hatred are out of date and must end. We must aim to rebuild a better world;

  • Eco-consciousness - without us, nature is glorious, but without nature, we are nothing;

  • Respect - we must respect each other! Disrespect is the basis of all the craziness in the world today;

  • Animals live matters - respect shouldn’t just flow from person to person, but also from mankind towards animals, too! They are also living beings and must be treated with kindness;

Our mission…guess what? It's pretty much aligned to our values and t’s always to strive for a better world, a greener world, a more fair and equal world!

It’s our mission to facilitate a healthier lifestyle, to provide delicious drinks to everyone and to create more awareness of how animals ought to be our friends and not our food!

We want to help people reconnect with nature, with their true essence and to become more conscious and responsible towards the environment - this is our home and we must treat it with kindness and love.

We want to bring awareness to a sustainable economy. That is, we want to encourage people to reuse, repurpose and recycle things in creative and innovative ways so that we produce less waste and support a greener economy.

Last but not least, we want to help build a better world. Seriously, it’s so tiring and annoying to see all the craziness in the world today, just because people are not willing to change some out-of-date practices that are not beneficial whatsoever.

Claiming to be a sustainable and eco-conscious business is a huge task and takes a lot of effort, so we still have a lot to learn. But we are relentlessly improving every day so that we can accomplish everything which we’ve stated here. We can’t do it alone, but we’re excited to use our brand to accomplish these goals, which we’re confident many of you share.

Thank you, again, for your support! <3

Lucas Gomes de Sá.

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